When did money become the yardstick by which universities measure themselves?

What prompts this question is a Sept. 24 article in The Boston Globe, reporting an increase in Harvard’s endowment during the fiscal year ending June 30, 2013, of 11.3 percent, to $32.7 billion – a gain in one year of roughly $3 billion. In the same article, the Globe mentioned that Harvard has also just announced a new capital campaign with a goal of $6.5 billion, to be completed by 2018.